How I Make $100 per Week as a Beginner Social Media Manager in Kenya

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Introduction

Being a social media manager has been an exciting journey for me. It’s not only a side hustle but also a creative outlet that allows me to earn money while doing something I enjoy. In this article, I’ll share my process for making $100 per week by managing social media accounts for clients. Let’s get started!

Step 1: Curating Viral Videos

  1. Research and Download: As part of my daily routine, I scour social media platforms like Instagram for trending videos. I look for clips that resonate with the audience I’m targeting. Once I find relevant content, I use online download tools to save these viral videos.
  1. Exploring Facebook Store: I head over to the Facebook store, where I find a variety of copyright-free background music. I download at least five different tracks to add diversity to my video content.

Step 3: Creating Eye-Catching Quotes

  1. Leveraging ChatGPT: To engage viewers, I use ChatGPT (an AI language model) to generate attention-grabbing Motivational quotes related to the video content. These quotes overlay the videos and make them more appealing.
  2. Post Captions: During posting I use CHATGPT for writting attractive captions.

Step 4: Editing Videos Using CapCut

  1. CapCut Video Editor: I rely on CapCut, an online video editing tool. I import the downloaded videos and arrange them into 15-second clips to make them best Reels.
  2. Adding Background Music: After muting the original video sound, I overlay the copyright-free music I downloaded earlier.
  3. Inserting Quotes: I carefully place the eye-catching quotes onto the videos, ensuring they align with the visuals.

Step 5: Meeting Client Expectations

  1. Video Production: My client expects 20 videos per day. I dedicate time to create high-quality videos that match their brand and messaging.
  2. Admin Access: I head over to facebook meta studio to schedule the videos.

Step 6: Scheduling Videos Using Facebook Meta Studio

  1. Strategic Intervals: I open Facebook Meta Studio and schedule the videos throughout the day. I set intervals of 30 minutes between posts to maintain consistency. This tool allows me to cross post on both facebook and Instagram.
  2. Monitoring Performance: After scheduling, I periodically check how the videos are performing. Based on engagement metrics, I adjust my strategy if needed.

Step 7: Promoting Videos in Groups

  1. Leveraging Facebook Groups: I share my client’s videos in relevant Facebook groups. Engaging with group members encourages them to view, like, and share the content.

Click here to see the pages I manage

Here are some practical tips on how to acquire clients for your social media management services:

  1. Identify Potential Clients:
    • Look for individuals or businesses that have social media pages but aren’t actively posting or engaging with their audience. These could be local businesses, influencers, or professionals.
  2. Reach Out Personally:
    • Send direct messages or emails to these potential clients. Be polite and professional, introducing yourself and expressing your interest in helping them improve their social media presence.
    • Highlight the benefits of having an active social media presence, such as increased brand visibility, customer engagement, and potential sales.
  3. Offer a Trial Period:
    • Propose a trial period during which you’ll manage their social media accounts. This allows them to see the value you bring without committing long-term.
    • Showcase your skills by creating engaging content during the trial.
  4. Showcase Your Work:
    • Create a portfolio or case studies highlighting successful social media campaigns you’ve managed in the past.
    • Share before-and-after examples of how you transformed a stagnant social media page into an active and engaging one.
  5. Leverage Word of Mouth:
    • Ask your existing clients for referrals. Satisfied clients are often willing to recommend your services to others.
    • Attend local networking events or industry gatherings to meet potential clients face-to-face.
  6. Educate Potential Clients:
    • Many people underestimate the impact of social media. Educate them on how it can drive business growth, increase website traffic, and build a loyal customer base.
    • Explain how consistent posting, engaging content, and strategic scheduling can make a difference.
  7. Offer Customized Solutions:
    • Tailor your pitch to each client’s specific needs. Understand their industry, target audience, and goals.
    • Show them how your services can address their pain points and achieve their objectives.
  8. Be Responsive and Reliable:
    • When you do get clients, provide excellent customer service. Respond promptly to messages and inquiries.
    • Consistency and reliability build trust, which is crucial in client relationships.

Remember, persistence and patience are key. Building a client base takes time, but with dedication and a proactive approach, you’ll attract clients who appreciate your expertise. Good luck! 🌟

Conclusion

Social media management is not only a side hustle but also a skill-building opportunity. By following these steps, I consistently make $100 per week, and you can too! Remember, creativity and dedication go a long way in this field. Happy managing! 😊